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WHY US

Impact Goes Beyond Business


More efficiency, less waste—this is the real impact of digital transformation.

[Discover the re:innovation story]

We help retailers and manufacturers build "digital brains" that guide them in essential decisions, transform them into efficient actions, and contribute to real well-being in the organization.

 

It's not just about technology.

It's about people.

 

We are a consulting and implementation company, a strategic partner for digital solution providers and companies in retail & manufacturing.

A strategic partnership, not just solution delivery

Real transformation doesn’t start with software - it starts with a deep understanding of real-world challenges. That’s why we position ourselves as strategic partners across three essential stages:

Strategic Consulting

We identify real needs and define the solutions that create value based on each organization’s objectives. We translate strategy into concrete actions, aligning business processes with technical execution.

Implementation

Once the right solutions are selected, we ensure a smooth transition from idea to execution - from requirements definition to architecture, testing, migration, and go-live. We offer dedicated training and local support tailored to the team’s needs. With an experienced team, we turn technological complexity into a clear, manageable process with visible results.

 Support & Value Development

Implementation is only the beginning. We stay close to our clients to maximize the value of their investment through continuous optimization, proactive support, and ROI growth. We ensure that adopted solutions evolve with the organization, remain relevant, and consistently contribute to performance and sustainability.

Clients value us for our experience and know-how in the retail & FMCG industry — but especially for our team’s agility and flexibility, enabling us to deliver fast solutions that perfectly fit each company’s needs.

Areas of excellence & differentiators

01

Specialized consulting and personalized services

We adapt to every client and every context.

02

Fast and flexible implementation

Small enough to stay agile, strong enough to deliver big results.

03

A unique business–tech blend

Our team translates complex needs into practical solutions that truly work — or as we like to call ourselves, we are PURPLE PEOPLE

04

A true strategic partner

We act as the connector between client and solution providers, understanding real needs and ensuring long-term continuity even after implementation.

05

Local and regional know-how

extensive industry experience combined with a deep understanding of local/regional specifics and country-specific approaches

Our Clients

SERVING INDUSTRY LEADERS

Carrefour is one of the largest retailers in the world and the largest in Europe. Founded in France in 1959, the company pioneered the hypermarket concept.
Cărturești is the most important concept bookstore chain in Romania, founded in 2000, known for the cultural experience it offers, not just for selling books.
Arabesque is Romania's largest distributor of construction and finishing materials, founded in 1994 by Cezar Rapotan in Galați.
Maag Group is a leading Baltic meat and food producer, with large-scale meat and poultry production and some of the region’s best-known consumer brands.
Airshoppen is a leading Nordic travel retailer specializing in duty-free pre-order services, allowing passengers to order products online and have them delivered directly to their seat on flights or available on arrival.
Elon Group AB is a leading Nordic retail chain specializing in home appliances, white goods, and consumer electronics, operating with a strong local presence through independent retailers in Sweden, Norway, Denmark, Finland, and Iceland.
Magnum AS is a major Estonian-based pharmaceutical wholesaler and retailer operating across the Baltic States and Finland, specializing in medicines, veterinary, and dental supplies.
OMV is an Austrian multinational integrated oil, gas and petrochemical company headquartered in Vienna, Austria.
Covetrus, Inc. is an American company providing animal health products and related services.
Dealz is a popular European discount retailer owned by Pepco Group.
Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja Grupp.
OG Elektra AS is an Estonian retail and food production company operating the Grossi Toidukaubad grocery chain.
Super-Pharm is a leading multinational pharmacy, health, and beauty retailer. Operating primarily in Israel and Poland.
Anora is a leading Nordic wine and spirits brand house, combining an extensive portfolio of well-known brands with industrial, bottling and logistics operations across Northern Europe.
Transmeri Group is a Finnish family-owned company, founded in 1928, specializing in importing, marketing, and distributing consumer goods, cosmetics, and beauty products across Finland, the Nordics, and the Baltics.
Broman Group is a leading Finnish retail group specialising in automotive products and spare parts, with growing operations across Finland, Sweden and Estonia.
The largest meat processing group in the Baltics, delivering high-quality fresh and processed meat products at scale.
Fantastico is a leading Bulgarian supermarket retailer, offering a broad grocery and fresh-food assortment with a strong focus on quality, convenience and the customer experience.
HalpaHalli is a Finnish retail company offering a broad range of everyday products, combining value, accessibility and a diverse assortment across stores and online.
Laattapiste-Pukkila is a Finnish specialist retailer offering comprehensive bathroom, flooring and surface-material solutions for consumers and professionals.
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