Broman Group is a growing Finnish family-owned group specialising in automotive products, spare parts and related retail, while also offering tools, boating and fishing equipment, and a broad range of home and leisure products. The group includes well-established businesses such as Motonet, AD VaraosaMaailma, AD Finland and Broman Logistics, bringing together retail, automotive aftermarket expertise and logistics capabilities. From its origins in Joensuu in 1965, Broman Group has developed into a multi-country organisation employing more than 2,000 professionals and operating across Finland, Sweden and Estonia. Today, the group is a leading player in its sector in Finland while continuing its international expansion. With an extensive product offering and operations spanning multiple markets and businesses, Broman Group represents a large and diverse retail environment where customer focus, efficient operations, continuous renewal and responsible use of resources are central to the business.