Magnum Group, part of MM Pharma and one of the leading healthcare distributors in the Baltics and Finland, partnered with re:innovation to optimize its distribution center operations using RELEX Solutions.
Operating across Estonia, Latvia, Lithuania, and Finland, Magnum Group plays a critical role in the healthcare supply chain, serving pharmacies, hospitals, and healthcare providers with a broad portfolio of pharmaceutical and healthcare products. With approximately 25,000 SKUs managed across three distribution centers, the group required a highly reliable, scalable, and automated planning solution to ensure security of supply and operational efficiency.
Addressing Complexity in Pharmaceutical Distribution
Pharmaceutical supply chains are characterized by strict regulatory requirements, diverse product characteristics, seasonal demand fluctuations, and the need for extremely high service levels. Manual processes and limited automation make it increasingly difficult to balance availability, inventory levels, and operational constraints - especially at distribution center level.
To address these challenges, Magnum Group selected RELEX Forecasting & Replenishment, with a strong focus on optimizing DC operations and customer channel forecasting through AI-driven planning.
re:innovation’s Role
As RELEX implementation partner, re:innovation supports Magnum Group with end-to-end implementation and project delivery, ensuring that advanced planning capabilities are aligned with the realities of pharmaceutical logistics.
Our role includes:
Designing forecasting and replenishment processes tailored to DC‑level operations
Configuring AI-driven forecasting to handle complex, regulated product assortments
Automating replenishment to replace manual ordering and improve responsiveness
Integrating operational constraints, costs, and real-time data into replenishment decisions
By combining RELEX technology with strong systems integration expertise, re:innovation helps Magnum Group translate advanced algorithms into practical, day-to-day operational improvements.
Improving Forecast Accuracy and Security of Supply
The RELEX platform enables Magnum Group to generate more accurate forecasts and optimized order proposals by leveraging real-time sales data, historical demand patterns, and operational constraints. Automated replenishment ensures appropriate stock levels across all three distribution centers, while providing full visibility into inventory flows.
This unified planning approach allows Magnum Group to respond proactively to supply chain disruptions, reduce manual effort, and maintain high service levels — a critical requirement in the healthcare sector where product availability directly impacts patient care.
A Scalable Foundation for Healthcare Logistics
By streamlining inventory flows and unifying forecasting and replenishment processes across its distribution network, Magnum Group strengthens its position as a trusted healthcare supply partner in the region. The project supports more efficient operations, improved security of supply, and a more sustainable approach to managing complex pharmaceutical logistics.
Through close collaboration with Magnum Group and RELEX, re:innovation ensures that the implementation delivers measurable operational value and supports the group’s long-term growth and service commitments.