Maag Food, Estonia’s leading food producer, partnered with re:innovation to extend its AI‑driven demand and promotion planning capabilities across its dairy business, building on the successful implementation previously delivered for its meat operations.
As part of its group‑wide digital transformation, Maag Food set out to harmonize planning processes, reduce manual effort, and improve alignment between production and sales across business units. The expansion of RELEX Solutions, implemented and supported by re:innovation, plays a key role in achieving these objectives.
Scaling Success from Meat to Dairy
Following measurable improvements in forecasting accuracy and planning efficiency within the meat division, Maag Food decided to roll out RELEX demand and promotion planning to its dairy operations. The dairy business includes well‑known Estonian brands Tere, Farmi, and Deary, producing over 400 products — from traditional dairy to plant‑based alternatives — and processing up to 400 tons of milk daily for domestic and export markets.
Previously, planning activities relied heavily on manual processes, making it difficult to ensure consistency, scalability, and timely decision‑making across the organization. The goal of the project was to move toward touchless forecasting, unified planning practices, and stronger collaboration between teams.
re:innovation’s Role
As RELEX implementation partner, re:innovation supports Maag Food throughout the delivery of demand and promotion planning for the dairy business, ensuring that advanced AI capabilities are embedded into daily operations and aligned with real‑world production constraints. Our role focuses on:
Designing unified planning processes aligned across dairy and meat operations
Implementing AI‑driven demand forecasting and promotion planning
Reducing manual intervention through automation and exception‑based workflows
Enabling better collaboration between production, sales, and planning teams
By combining RELEX technology with deep supply chain expertise, re:innovation helps Maag Food translate forecasting intelligence into actionable, reliable planning decisions.
Toward Touchless, Data‑Driven Planning
With RELEX embedded into its dairy operations, Maag Food gains the ability to balance production more effectively, reduce spoilage, and respond faster to changes in consumer demand — whether for traditional dairy products or plant‑based alternatives.
Aligning planning processes across business units also supports a more consistent, scalable approach to serving multiple export markets, while maintaining strict quality and operational standards.
Building a Connected Planning Ecosystem
By extending RELEX across its dairy business, Maag Food continues to build a unified, intelligent planning ecosystem that supports long‑term growth and operational resilience. Through close collaboration with Maag Food and RELEX, re:innovation ensures that the solution delivers measurable value, supports organizational alignment, and enables smarter decision‑making across the group.