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TRANSMERI

Transmeri Group is a Finnish family-owned company, founded in 1928, specializing in importing, marketing, and distributing consumer goods, cosmetics, and beauty products across Finland, the Nordics, and the Baltics.

Transmeri Group, a Finnish family‑owned enterprise with operations across Finland and the Baltics, partnered with re:innovation to standardize and scale its demand planning capabilities using RELEX Solutions across multiple subsidiaries.


With a diversified portfolio spanning manufacturing, importing, and distribution of consumer goods, Transmeri Group operates in an environment where forecasting accuracy and consistency are critical to effective Sales & Operations Planning (S&OP). As the group expanded, so did the need for a unified, reliable planning approach that could support different business models while enabling group‑level visibility and coordination.


From Local Implementations to Group‑Wide Consistency


Transmeri has been using RELEX demand forecasting capabilities for over a decade, gradually expanding adoption across several subsidiaries, including Transmeri, Transmeri Logistics, and Miraculos. As forecasting maturity increased and the group continued to grow, the focus shifted from individual optimizations to standardizing demand planning across the entire organization.


The expansion of RELEX demand planning to additional subsidiaries, including Banmark Oy Ab, marked a strategic step toward unifying forecasting processes end‑to‑end and moving away from fragmented, legacy planning tools.


re:innovation’s Role


As RELEX implementation partner, re:innovation supports Transmeri Group in scaling proven planning capabilities across subsidiaries while maintaining consistency, governance, and operational relevance. Our role focuses on:

  • Extending RELEX demand forecasting to new business units in a controlled, scalable manner

  • Aligning forecasting outputs with group‑level S&OP processes

  • Reducing manual planning effort through automation and exception‑based workflows

  • Supporting the transition away from legacy tools and spreadsheet‑driven planning

By combining deep RELEX expertise with a strong understanding of multi‑entity operating models, re:innovation helps Transmeri Group build a shared forecasting foundation that supports both local execution and centralized decision‑making.


Strengthening S&OP Through Standardized Forecasting


With demand planning standardized across subsidiaries, Transmeri Group gains improved forecast accuracy, better predictability across product ranges, and stronger coordination between sales, operations, and supply chain teams. More consistent forecasting enables smoother production planning, fewer unnecessary delays, and a clearer view of demand across markets and business lines.


Automation plays a key role in this setup, allowing planners to focus on meaningful exceptions rather than manual forecast maintenance - improving efficiency without sacrificing control.


A Scalable Planning Foundation


By standardizing RELEX demand planning across its portfolio, Transmeri Group establishes a robust and scalable planning foundation that can evolve alongside the business. The approach supports long‑term growth, operational resilience, and continued expansion into new subsidiaries without reintroducing fragmentation.


Through close collaboration with Transmeri Group, re:innovation ensures that demand planning remains not just a system capability, but a shared, trusted process that supports consistent decision‑making across the entire organization.

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