Elon Group is a leading Nordic retail and services group specialising in home appliances, consumer electronics and products for the home. Its network is built around locally established retailers and entrepreneurs across Sweden, Norway, Denmark, Finland and Iceland, combining local market knowledge with the scale and capabilities of a larger Nordic organisation. The group supports its retail ecosystem through centralised purchasing, logistics, e-commerce, IT solutions, marketing, business support and store concept development. This combination enables independent retailers to benefit from shared infrastructure and a broad product offering while maintaining a strong connection to their local markets and customers. With a business spanning physical retail, digital commerce, procurement and logistics, Elon Group operates in a complex multi-market environment where effective assortment management, product availability and efficient inventory and supply chain operations play an important role in delivering a consistent customer experience across the Nordic region
re:innovation’s Role
Elon Group partnered with re:innovation and RELEX Solutions to modernise forecasting and replenishment, with re:innovation as implementation partner. In home appliances and electronics, demand is shaped by campaigns, seasons and product launches, and both stock-outs and excess stock are costly.
RELEX Forecasting & Replenishment forecasts demand by product and location, taking promotions and seasonality into account, and automates replenishment for stores and distribution centres. The result is better availability with lower inventory and far less manual ordering.
re:innovation led the implementation end to end, from specification and integration to configuration, testing and training, combining RELEX expertise with practical retail planning experience to make the new processes stick.