Carrefour Romania is a major player in the Romanian retail market, serving consumers with a broad assortment spanning food and beverages, household and personal care products, home goods, electronics, appliances and other everyday consumer categories. Its extensive product portfolio brings together frequently purchased essentials, fresh and grocery products and non-food categories, creating a diverse retail environment with significantly different demand patterns and product lifecycles. Alongside its physical retail operations, Carrefour Romania provides customers with a digital shopping experience through Carrefour.ro, extending its assortment and promotional activity across channels. The breadth of its offering and the dynamics of grocery and general merchandise retail make product availability, inventory efficiency and effective planning important elements of delivering a consistent customer experience.
re:innovation’s Role
Carrefour Romania works with re:innovation and RELEX Solutions on space planning across its multi-format store network. In grocery retail, every format and store has its own layout, fixtures and shopper needs, which makes manual planogram work slow and hard to keep consistent.
RELEX Space Planning creates store-specific planograms automatically from store layouts, fixture data and merchandising rules. It links shelf space to assortment and demand, so each store gets shelves that fit its space and its customers, and changes can be rolled out across the network quickly.
re:innovation brings the RELEX implementation expertise and the retail process know-how to make automation work in practice: preparing store and fixture data, translating merchandising rules into the system and supporting teams as they adopt new ways of working. Through continuous services, re:innovation keeps the solution evolving with the business.