Kerli Riisman

Kerli Riisman joined re:innovation as Lead Business Consultant, bringing over 12 years of experience in retail and a strong background in campaign management processes and system‑driven workflow optimization.

Throughout her career, Kerli has led and developed end‑to‑end campaign planning workflows, supporting the implementation, configuration, and continuous improvement of retail software solutions from the business side - including hands‑on experience with RELEX Solutions Promotions. Acting as a bridge between business stakeholders and technical teams, she is known for her structured thinking, attention to detail, and ability to translate complex processes into practical, user‑friendly solutions.

Based in Tallinn, Kerli represents re:innovation across the Baltic region, strengthening our local presence while contributing to international projects and cross‑border collaboration. She works closely with teams across purchasing, category management, marketing, logistics, and analytics, bringing a calm, solution‑oriented approach to dynamic and fast‑moving environments.