Andra Palade

Andra Imbrea Palade is a business development and marketing leader with over 10 years of experience in media, digital communication, and B2B strategy. She helps brands grow through content, community, and innovation, combining storytelling with commercial thinking to design initiatives that drive both visibility and measurable business results.
She has led digital transformation projects, launched and scaled media platforms such as retail.ro and revistaprogresiv.ro, and developed high‑value industry events including reTech & Digital, retailArena, Fashion Route, and Progressive Women. Her work reflects a deep understanding of the retail and FMCG ecosystem and hands‑on experience managing cross‑functional teams, brand strategy, and strategic partnerships.
In her current role as Head of Business Development & Marketing at re:innovation, Andra leads the company’s commercial growth and market positioning across the CEE region. She develops and executes strategies that expand the client portfolio, strengthen long‑term customer relationships, and differentiate the company in a competitive landscape. She manages the full sales cycle—from prospecting to negotiation, contracting, and onboarding—while collaborating closely with internal teams to optimize delivery processes and customer success.
On the marketing side, Andra drives re:innovation’s brand and communication strategy, overseeing integrated campaigns, content marketing, industry events, and lead generation initiatives. She ensures alignment between sales and marketing objectives, manages resources and KPIs, and supports the company’s positioning as a trusted consulting and implementation partner for RELEX Solutions.