Biovela Group to Unify Demand and Supply Planning with RELEX and re:innovation

Lithuania’s largest meat processor to use AI-driven supply chain planning to improve forecast accuracy and raw materials use

Biovela Group, a leading meat processing company in the Baltics, has selected RELEX Solutions for demand and supply planning for the beef, pork and processed meat categories. As RELEX partner, re:innovation will support the project with implementation services bringing planning and domain expertise. Biovela Group aims to improve forecast accuracy during promotions, raise service levels, and make better use of raw materials across the business.

Biovela Group is the largest meat processing groups in Lithuania, with a wide range of fresh meat products and snacks. As Biovela Group continues to grow and focuses on improving the efficiency of its planning processes, the company needed to unify how demand, production, and purchasing planning are connected.

 Fresh meat planning has specific complexity due to shelf-life constraints and the need to convert raw materials into multiple finished products through recipe optimization. As such, Biovela Group selected RELEX for the ability to handle fresh meat planning from end to end. Using RELEX gives Biovela one platform to plan and balance supply and demand.

"For Biovela Group, fresh meat planning means balancing promotion-driven demand, shelf life, and raw material availability across both our pork and beef categories every day," said Edgaras Liudvinaitis, CFO, Biovela Group. "RELEX showed the ability to handle that complexity end to end, from demand through production, so we chose it to bring our planning together and give our team more accuracy with less manual work."

Biovela will use demand planning and sensing, including promotions to forecast accurately across the planning categories. In addition to this, Biovela will deploy production planning including livestock planning, and recipe optimization to convert raw material into finished products while managing yield and purchasing planning to align supply with demand.

"We're proud to lead this implementation for Biovela," said Bogdan Gross, CEO, re:innovation. "Our team brings deep planning and industry know-how to complement RELEX capabilities, helping Biovela get to value faster and build a solution that fits how their business runs."

“RELEX is uniquely positioned to solve the planning challenges that come with fresh meat products including promotion-heavy demand environment, shelf-life requirements and production optimization, reverse BOM, and complexity that comes with different planning categories,” said Stefano Scandelli, General Manager, Manufacturing, RELEX Solutions. “Our platform is built to handle that complexity across pork, beef, and processed categories, and we look forward to helping Biovela plan with more accuracy and efficiency."

RELEX Solutions provides an AI platform for intelligent decision-making and automation across complex operational environments. Trusted by 600+ customers globally, RELEX helps retailers, manufacturers, and wholesalers plan, decide, and act across demand, inventory, merchandising, pricing, and supply chain operations.

Built on two decades of domain expertise and a unified data foundation, the RELEX platform helps companies to deploy, connect, and scale capabilities on a single platform, to innovate at their own pace. Leading brands like ADUSA, Camco, Carhartt, COSMOS Pharmaceutical Corporation, Circle K, Dollar Tree and Family Dollar, M&S Food, PetSmart, Rituals, The Body Shop, The Home Depot, Sun Tire & Auto Service, and Vita Coco use RELEX to run and continuously evolve their operations.