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Lobyco

Modular loyalty and promotions platform for retail

Lobyco logo, re:innovation technology partner

Lobyco is a modular, API-first, AI-powered loyalty and promotions platform. It helps grocery and consumer-goods retailers build personalised loyalty programmes, run targeted promotions and engage shoppers across the app, the store and online, from a single no-code platform.


re:innovation is a Lobyco partner. We implement, extend and run Lobyco for retailers, with local teams in the Balkans, Nordics, Central Europe and the Baltics and clients across Europe.


Lobyco's Solution Portfolio


  • Loyalty platform: a flexible loyalty engine with rewards, membership, loyalty wallet and loyalty currency.

  • Promotions platform: personalised promotions and digital vouchers, with a wide range of configurable promotion parameters across channels.

  • Gamification: games, challenges and rewards that drive repeat visits and basket size.

  • White-label loyalty app: a branded app for shoppers, or an SDK and API to add loyalty to a retailer's existing app.

  • AI personalisation: customer segmentation and real-time, relevant offers.

  • Cross-channel communication and retail media: engage shoppers at home and in store, and commercialise media channels for new revenue streams.

  • Shopper features: digital flyers, shared shopping lists, recipes and self-checkout.


What We Deliver on Lobyco


  • Implementation: phased, module-by-module rollouts of loyalty, promotions and the shopper app, integrated with the retailer's existing systems.

  • Extensions: new Lobyco modules, banners and countries for existing Lobyco customers.

  • continuum by re:innovation: continuous services after go-live (support, optimisation and value development) in Basic, Standard or Premium packages. Learn more about continuum.


Across the Whole Customer Lifecycle


We work alongside Lobyco at every stage: as co-sell partner while retailers evaluate the platform, as implementation partner, and as continuous services and value development partner after go-live.


Want to bring loyalty and promotions to your retail business? Contact us.


Lobyco: lobyco.com

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