Andra Palade

Writer

Head of Business Development

Profile

Join date: Dec 2, 2025

About

Andra Imbrea Palade is a business development and marketing leader with over 10 years of experience in media, digital communication, and B2B strategy. She helps brands grow through content, community, and innovation, combining storytelling with commercial thinking to design initiatives that drive both visibility and measurable business results.

Overview

First Name

Andra

Last Name

Palade

Posts (29)

Mar 16, 2026 ∙ 3 min

re:innovation at RELEX Live Helsinki: our third RELEX event this year and the beginning of a new chapter with continuum

2026 has already been a milestone year for us at re:innovation. After joining the RELEX community in Tallinn in January and reconnecting again at RELEX SKO Barcelona shortly after, part of re:innovation’s team attended RELEX Live Helsinki, hosted at the beautiful Clarion Hotel Helsinki. Being present at these events is more than just participation for us, it is part of our commitment to stay close to the ecosystem we support, to understand how retailers, wholesalers, and CPG manufacturers...

Feb 28, 2026 ∙ 2 min

We’re heading to RELEX Live Helsinki 2026!

After RELEX Live Tallinn in January, we’re excited to continue our RELEX journey this year with our next stop: RELEX Live Helsinki, taking place on March 10, 2026, at the beautiful Clarion Hotel Helsinki. The event brings together retailers, wholesalers, and CPG manufacturers from across the region to explore the newest trends, challenges, and real-life success stories in supply chain and retail planning. Just like in Tallinn, the Helsinki edition is built around learning, inspiration, and...

Feb 17, 2026 ∙ 8 min

The Complete Assortment Planning Guide: Master Inventory Planning and Category Management for Retail Success

Effective assortment planning is crucial for maximizing profitability and customer satisfaction nowadays. It's not just about stocking shelves; it's about strategically selecting and arranging products to meet customer demand and achieve business goals. This guide provides a comprehensive overview of assortment planning, covering everything from fundamental concepts to advanced methodologies and practical implementation strategies. Whether you're a seasoned retail professional or new to the...