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Andra Palade
Writer
Head of Business Development
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Profile
Join date: Dec 2, 2025
About
Andra Imbrea Palade is a business development and marketing leader with over 10 years of experience in media, digital communication, and B2B strategy. She helps brands grow through content, community, and innovation, combining storytelling with commercial thinking to design initiatives that drive both visibility and measurable business results.
Overview
First Name
Andra
Last Name
Palade
Posts (45)
May 26, 2026 ∙ 9 min
How to Avoid Grocery Store Food Waste Through Demand Planning: Proven Solutions to Reduce Wastage
Around 1.05 billion tonnes of food are wasted globally each year, with the EU alone generating 59.2 million tonnes (around €132 billion in lost value). Grocery retailers account for roughly 12% of global food waste, while the retail share in the EU sits at 8%. With the new EU Waste Framework Directive 2025/1892 introducing binding targets, including a 30% per capita reduction in retail, food services, and households by 2030, demand planning has shifted from a margin lever to a compliance...
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May 22, 2026 ∙ 5 min
re:innovation is hiring in Finland: two consulting roles now open
re:innovation continues to invest in its local presence in Finland, announcing the opening of two consulting positions: Business Consultant and Technical Consultant, both focused on RELEX-based planning environments. The move comes as part of the company’s ongoing expansion in the region and an increasing number of projects that require both strong business expertise and deep technical capabilities in planning systems. The two roles reflect how re:innovation approaches delivery: a combination...
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May 15, 2026 ∙ 2 min
OG Elektra partners with re:innovation and RELEX to modernize grocery operations
OG Elektra, one of Estonia’s leading grocery retail and food production companies, has partnered with re:innovation and RELEX Solutions to advance the way its supply chain is planned and executed across its store network. The initiative focuses on transitioning from manual store ordering to automated forecasting and replenishment across the Grossi Toidukaubad grocery chain. The goal is to improve coordination between stores and distribution operations, enhance product availability, and reduce...
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