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Re:innovation, a Bucharest based provider of business performance enhancement solutions, and Whywaste, a pioneering Swedish food tech company focused on reducing food waste, are excited to announce their strategic partnership. This collaboration is combining Re:innovation's expertise in enhancing business operations with Whywaste's innovative solutions to drive sustainability and efficiency.‍

Re:innovation is renowned for its comprehensive range of solutions that empower businesses to optimize their operations, enhance customer experiences, and achieve sustainable growth. With their deep understanding of the retail landscape and a track record of successful implementations, Re:innovation is the ideal partner for businesses seeking to unlock their full potential.

Whywaste is at the forefront of combating food waste globally, offering digital solutions and analytics tools that enable grocery stores to minimize waste, improve efficiency, and make data-driven decisions. Their platform provides precise product expiration data and smart markdown recommendations, ensuring that soon-to-expire products are sold rather than wasted.

"We are thrilled to partner with Whywaste in our mission to bring the retail industry into the future," said Bogdan Gross, CEO at  Re:innovation. "This collaboration allows us to leverage Whywaste’s cutting-edge technology and expertise in food waste reduction, complementing our own capabilities to provide holistic solutions that drive operational efficiency and environmental responsibility."

"At Whywaste, we are dedicated to creating a positive impact on the retail sector by reducing food waste and promoting sustainability," said Ben Holden, Head of Business Development at Whywaste. "By joining forces with Re:innovation, we can scale our efforts and offer retailers in Romania innovative solutions that optimize their operations and minimize waste, while delivering a superior shopping experience."

Through this partnership, Re:innovation and Whywaste aim to deliver comprehensive and sustainable solutions to retailers, helping them reduce food waste, optimize operations, and enhance their environmental footprint. The combined expertise of both companies will enable retailers to maximize profits, minimize waste, and contribute to a greener and more sustainable future.

For more information about  WhyWaste, please visit

Whywaste and Re:innovation collaborate to tackle food waste in Romanian grocery

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